Insights

Every project is a deep dive further into the industry. We take pleasure in sharing the findings collected from unique data and insight, unlocking opportunity to better understand global processes, making the right choices for promotion strategy, and driving key business decisions. All of BDCenter Digital's studies are gathered in the Insights section and available to everyone free of charge.

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    Jul 2020

    Belarusian banks' communications activity: a study

    The objective of this study is to analyze how Belarusian banks communicate with their audience through their official websites.

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    Mar-Apr 2020

    Twitter as a Customer Support Channel in the Neobanking Industry

    Neobanks use Twitter as a customer support platform to provide fast and relevant responses in an informal style. Do digital banks offer detailed solutions on Twitter or do they view it only as a channel for incoming requests?

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    Feb-Mar 2020

    Neobanks: a study on key traffic channels

    The rise of neobanks is one of the key recent trends in fintech. According to Accenture, the number of people using UK neobanking apps grew by a factor of 2.5 in 2019 and almost reached 20 million, as opposed to 7.7 million in 2018. How did neobanks bring about this expansion of the customer base? In our latest study we've looked at neobanks' six main web traffic channels to understand which marketing tools they use most.

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    Jan-Feb 2020

    Analyzing Crypto Headlines

    According to research conducted Kalev Leetary and the GDELT project, most news articles have a negative tonality. Is it the same with blockchain news? To find out, we analyzed 223,000 headlines that appeared in the leading blockchain media between 2013 and 2019.