Insights

Every project is a deep dive further into the industry. We take pleasure in sharing the findings collected from unique data and insight, unlocking opportunity to better understand global processes, making the right choices for promotion strategy, and driving key business decisions. All of BDCenter Digital's studies are gathered in the Insights section and available to everyone free of charge.

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    Feb-Mar 2020

    Neobanks: a study on key traffic channels

    The rise of neobanks is one of the key recent trends in fintech. According to Accenture, the number of people using UK neobanking apps grew by a factor of 2.5 in 2019 and almost reached 20 million, as opposed to 7.7 million in 2018. How did neobanks bring about this expansion of the customer base? In our latest study we've looked at neobanks' six main web traffic channels to understand which marketing tools they use most.